25 B2B Marketing Stats

All too often we don’t hear enough about business to business (B2B) marketing.

The fact of the matter is, the B2B ecosystem is a huge part of the economy. Just because B2B companies aren’t marketing to a specific single person, it doesn’t mean that they can’t embrace technology, mobile, customer psychology, and even copywriting to improve their results.

And, of course, the numbers speak for themselves.

B2B marketing presents a huge opportunity for success and growth, let’s take a look at some of the best B2B marketing stats out there.

Marketing Automation

67% of B2B marketers say they see at least 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more. – Demand Gen Report

Of the top performers in B2B 69% use Marketing automation for Customer acquisition and 50% for Customer Retention. – Act-On and Gleanster Research

63% of companies successful in marketing automation plan to increase their marketing automation budget. – Marketo & Ascend2

Using marketing automation can increase conversion rates by over 50%. – Aberdeen Group

80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase. – VB Insight

Email Marketing

59% of B2B marketers say email is the most effective channel for generating revenue. – Crain’s BtoB Magazine

In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. – eMarketer

41% of emails are opened on a mobile device. – Campaign Monitor

The top 3 most effective emails are mobile opt-ins (76%), birthday emails (75%), & transactional emails (74%). – Salesforce

61% of B2B marketing professionals worldwide said CTR was the most useful metric for analyzing email campaign performance. – Ascend2

Content Marketing

70% of B2B marketers are creating more content than they did one year ago. Content Marketing Institute

78% of respondents said video was their most leveraged content type. – Regalix

Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. – Demand Metric

83% of B2B marketers use content marketing to achieve their lead generation goals. – Content Marketing Institute

95% of B2B buyers prefer shorter content formats. – Demand Gen Report

Mobile Marketing

60% of B2B marketers consider mobile as a “crucial enabler” and conduit of their overall sales. – Salesforce

Mobile ad spend will top $100 billion worldwide by 2016. – eMarketer

About 50% of B2B vendors sell through mobile (including stores and applications), while 3 in 4 respondents plan to offer mobile commerce by the end of 2014. – MarketingCharts

In 2014, 45% of consumers made a retail purchase after seeing a mobile advertisement on their smartphone – with 19% for tablets. – NinthDecimal

Mobile video accounted for 55% of mobile data usage by the end of 2014. – Cisco

Social Media Marketing

79% of B2B Marketers believe social media is an effective marketing channel. – Omobono

88% of B2B marketers use LinkedIn. – Social Media Examiner

85% of B2B buyers believe companies should present information via social networks. – Earnest Agency

54% of B2B marketers said they have generated leads from social media. – Rick Whittington

80% of LinkedIn members want to connect with companies because those connections provide them opportunities to enhance their professional decision-making. – LinkedIn

These 25 B2B marketing stats should help you see the potential that a solid marketing plan plays in growing your business in the future.