Why you should start thinking about your holiday email campaigns now
Last year thousands of marketers waited until the last minute before creating their holiday email campaigns. This year many will follow the same fate. This is a costly error. Marketers need to begin planning now, that way when December rolls around your company will have a stunning campaign ready, instead of a sock full of coal. Given the economic impact of holiday campaigns you simply cannot afford to make a mistake. Let’s take a closer look at why you should be planning your 2014 holiday campaigns right now, especially if you want to stand out from the crowd and really WOW your audience.
Why now is the right time to plan:
- Testing. By starting now you have the chance to try new tools. Email is still the king in getting users to convert. However the tools most email marketers have in place are boring. The end of summer is a great time to test new exciting tools (like Scratch-it) before using them in the Super-bowl of the retail season – the December holidays. A new tool may be exactly what you need to boost engagement and conversion rates.
- Tracking. Now is the time to gather information on your customers’ needs and personality. This can be done in a variety of way such as forms, polls, quizzes, and surveys. Understanding your audiences’ emotional triggers will become an invaluable tool when you begin personalizing your holiday campaigns. By collecting the data now you will have enough time to effectively use it.
- Marketing Mix. It is important to already know what type of message you want to send out this holiday season. The sooner you figure this out, the better you will be able to budget and plant the seeds for an awesome campaign.
- A tip from Scratch-it – This Holiday Season make your customers feel special.
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The holiday season provides the perfect excuse to make your customers feel appreciated. Offering customers a small gift or promotional offer can be a thoughtful way of saying thanks to those customers that have continually supported your brand, and also encourage them to come back again.It is also a great time to run a win back campaign for those customers who haven’t been active in a long time. Who knows, a little holiday cheer could go a long way!”
Need ideas on how effectively engage your users this holiday’s season? A holiday themed scratch-it may be all you need to make a exciting splash in a sea of boring competitors. Scratch-it is currently offering a 7-day free trial. Click here to try.
