If your brand has still not embraced responsive design for your website and email, we’ve got some bad news…

You’re in trouble. (more…)

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How much time do you spend on your phone every day?

And I don’t mean using your phone for actually making calls. I’m talking about using it for everything else: apps, games, social media, and web browsing, just to name a few.

If I had to guess, it would be hours. (more…)

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How would you like to have higher engagement on your social media channels, especially your Facebook page?

Sounds like a dream, right?

We all know that higher engagement is the gateway to more interested customers, which leads to people who buy more often, which leads to more money on the bottom line. (more…)

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If I were to ask you why you buy a certain brand, what would you say?

Would it be based on price? Ease of use? Good customer service? (more…)

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There is no doubt that customer service and experience should always be top of mind for any marketer or brand executive.

But customer obsessed?

Now, that’s an entirely different ballgame. (more…)

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There’s no denying it; the entrepreneurial and startup culture is the hot trend on television.

For years, when it came to reality tv and business there were two shows that dominated the landscape; The Apprentice which started in 2004, and Shark Tank which started in 2009. (more…)

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Conversion rate is one metric all brands and marketers should be paying attention to. If you’ve set up your website or email autoresponder, for example, and let it run, assuming everything is all good, you might want to double think that strategy. (more…)

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Chances are, your brand is knee deep in content marketing. After all, it’s one of the best ways brands have to educate, connect, and interact with their potential and current customers.

(more…)

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Influencer marketing.

No doubt you’ve heard the term pop up, especially in the last few years. But it’s one of those “fuzzy” terms that most people don’t know exactly what it means. (more…)

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There’s no doubt you’ve heard the term personalization floating around the last few years. After the Internet revolution, everyone worried the days of personalized service and not “being just a number” to a corporation were gone.

Turns out, that’s not quite the case. (more…)

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