Scratch-it
  •  Blog Home
  • Email Marketing
    • Tips
    • Graphs
    • Products We Love
  • Customer Success
    • Infographics
    • Landing Page
    • White papers
    • Stories
    • Templates
    • Scratch-it Tools
  • Careers

Author: Stephen Green

Give Your Email the Raise it Deserves

August 29, 2014August 29, 2014 Stephen Green 2 Comments

Simply put, marketing is demand management. Your marketing generates and support sales, but it’s also an expense. If an extra dollar is spent on advertising that does not generate an extra dollar of gross margin, you shouldn’t be spending it.  This is the essential yin and yang of the marketing budget. (more…)

Read More

Scratch-it Tweets

Tweets by @Scratchit

Subscribe

Scratch-it All rights reserved.