People won’t read your emails unless you give them a reason to… immediately.
We have all heard the alarming news about our shrinking attention span that is now hovering somewhere around a pitiful 8 seconds. What’s worse is that Litmus now suggests your email may only have half that, 3-4 seconds, to capture your reader’s’ attention.
Email remains the best digital channel for ROI. However, like everything else email can be spiced up for a better user experience and to drive more conversions.
Thankfully there’s been a growing number of tools out there that have been created to solve our collective email nightmares. Best of all, many of them are free. (more…)