The conventional wisdom has always been that there is nothing like experiencing a sporting event in person. After all, that is the only way to get the true “game day” experience, right?
Well, maybe not.
We get it. Converting leads into customers in any market is difficult, but if you are a B2B company, you have the short end of the stick. And if you are a B2B selling high ticket items, it might even feel like you never got a stick.
There are two parts to your problem. The first is that your audience is a smaller, very specific, high-net worth audience. This is the ultimate B2B catch-22. Your items have a high margin so you don’t need many conversions to make a huge difference, but attaining conversions is harder for you than B2C counterparts.
The second is that B2B marketing has been a vast, dry land of boring marketing messages. There are not many creative marketing solutions that cater specifically to B2B businesses like yours. As a result, your marketing messages don’t stand out and are often overlooked.
After hearing all that is working against you, you may feel like the walls are closing in. But don’t worry just yet, our 5 steps to build B2B revenue can knock down those old walls and give your marketing a complete remodel.