Marketing and Big Data

20 Quotes on Marketing and Big Data

You know just how important data is for marketers and brands in the 21st Century. Need more convincing?

We’ve got you covered.

Check out our 20 favorite quotes on marketing and big data from the marketers who know it’s a key component of business in 2015 and beyond.

For more predictions from the top influencers in the marketing industry, check out our exclusive blog series – The Influencer Series.

Kevin“In 2015, national brands will place more emphasis on not only localizing their search but leveraging big data insights to improve local search strategies and launch more targeted, relevant search campaigns that deliver results.” – Kevin Souers, CTO, Revenew




Kurt Andersen“The end has come for making marketing decisions based on gut instincts; everything marketers do in the digital world can now be tracked, from the first click all the way to the deal close. CMOs who do not embrace and accept this concept will likely not be CMOs for very long.”
– Kurt Andersen, EVP Marketing and Sales Enablement, Savo


Gerd Leonhard“With oil, people can profit from transporting and pipelining it, and the same principle applies to user data, we have ISPs, search engines etc. that make use of data, and a whole food chain is developing around this ‘data oil’ where people can use it and add value to it.”
– Gerd Leonhard, Futurist, Gerd



Marc Benioff“The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and is dramatically transforming the way we live and work.”

– Marc Benioff, Chairman and CEO, Salesforce

Tom webster

“My top change/trend for digital marketing in 2015 is the rise and eventual preeminence of mobile data.”

– Tom Webster, Vice President Strategy and Marketing, Edison Research


Pat Gelsinger

“Data is the new science. Big Data holds the answers.”

– Pat Gelsinger, CEO, VMware



Jeff Weiner“Data really powers everything that we do.”
– Jeff Weiner, CEO, LinkedIn






Kevin Geraghty“Data science is not voodoo. We are not building fancy math models for their own sake. We are trying to listen to what the customer is telling us through their behavior.”
– Kevin Geraghty, VP of Reporting and Analytics, 360i


Don MacLennan“Invest in the future and have a plan to improve your data collection and quality.”
– Don MacLennan, Co-Founder and CEO, Bluenose





Todd Michaud“Big Data sometimes gets a bad rap from over use and vendor hype. But if you think there is nothing new about Big Data you are mistaken.”
– Todd Michaud, Founder and CEO, Power Thinking Media



Jeff Roster“Big Data is high volume, high velocity and high variety information assets that demand cost effective, innovative forms of information processing for enhanced insight and decision making.”
– Jeff Roster, VP or Retail Strategy, IHL Group


Tina Moffett“Big data and measurement is starting to gain traction. Big data has long been a technology discussion, but I’m starting to see more and more inquiries about how firms are successfully integrating big data sources into their core consumer measurement techniques.”
– Tina Moffett, Senior Analyst for Customer Insights, Forrester


Brian Solis“If you’re a business, the takeaway is that sharing without analytics is essentially useless, that engagement is not as valuable as insight, and that seeing things in context is more important than being popular.”
– Brian Solis, Principal Analyst, Altimeter




Noah Elkin“Smarter use of data will help marketers respond faster – and better – to business challenges. Don’t just focus on Big Data; think about shifting emphasis to ‘smart data’.”
– Noah Elkin, Managing Editor, Street Fight


Linda Popky“Marketers today need to do more than just collect and analyze data.They need to be clear as to how the availability of this data will impact their marketing strategies and initiatives.”
– Linda Popky, Founder and President, Leverage2Market Associates




Scott“The more personal and unique the digital relationship becomes, the more engagement marketers earn. In addition, by dramatically expanding the amount of fields that are gathered, their ability to improve analytics will expand.”
– Scott Klososky, Principal, Future Point of View



Rachelle Van“Big Data can yield profound insights into what consumers really want and need. Specifically, what you’re hunting for are actionable insights that you can fulfill better, more easily, or more inexpensively than your competitors can.”
– Rachelle Van Soest, Co-owner and Consumer Research Leader, Immortology

Joe Rospars“Big data is about having an understanding of what your relationship is with the people who are most important to you  and an awareness of the potential in that relationship.”
– Joe Rospars, Founder and CEO, Blue State Digital



Chris Lynch“Big data is at the foundation of all of the megatrends that are happening today, from social to mobile to the cloud to gaming.”
– Chris Lynch, Partner, Atlas Venture



Ginni Rometty“Big Data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within 18 months or risk being left in the dust.”
– Ginni Rometty, President and CEO, IBM

Liz Froment

Liz is a marketing content writer for the Scratch-it team. She loves learning and writing about email marketing. You can find her tweeting about it and a lot more at @lfroment.