Vancouver presented a wild weekend for the Scratch-it team. We talked email marketing with landing page ninjas, foosballed with the best,
and received a hilarious critique of one of our very own landing pages. Check out what the other attendees learned below:
I learnt a new word at #CTAConf: #fuck
— Nick Keyko (@nickkeyko) September 13, 2014
@Scratchit @unbounce “The headline show is OVER.” – @copyhackers Also, using “big bum” in a headline is socially acceptable. #CTAConf
— Jason Plummer (@JasonPlummerAZ) September 12, 2014
“Statistical significance is not validity.” @peeplaja @unbounce #ctaconf #abtesting
— Klara Jahrig (@KJahrig) September 12, 2014
“Mobile is a state of being. Not just a type of device.” —@chrisgoward #CTAConf
— Unbounce (@unbounce) September 12, 2014
The more links on your page, the worse your attention ratio is #CTAConf pic.twitter.com/94ldZq0GIg
— Joanna Wiebe (@copyhackers) September 12, 2014
This morning’s lesson: power yoga is hard & I should have grabbed an @unbounce sweatband. Thanks @Ryan_Engley & co for the session. #CTAConf
— Matt Diederichs (@mattdiederichs) September 13, 2014
Theme from today’s @unbounce #CTAConf: Throw best practices aside – focus on #Conversion rates when testing your landing pages.
— Simon Spencer (@SimoiSpencer) September 12, 2014
#ctaconf @aschottmuller know your customer demographic & realize what motivates them in order to create best value! pic.twitter.com/IRkniwKXft
— Bethany L Bauer (@BethanyLBauer) September 12, 2014
On creating headlines: Leverage testimonials and reviews. “Don’t try to write copy – swipe it.” #copywriting #marketing #CTAConf
— Tiana Warner (@tianawarner) September 12, 2014
Your customers don’t only or always buy based on emotion @aschottmuller #CTAConf #CRO pic.twitter.com/g0BKTRTBdw
— Annette Promes (@ahpromes) September 12, 2014
RT @oligardner: Often the last paragraph on a landing page is the only part that communicates the value prop. #CTAConf smrt > @chrisgoward
— Missy Shana (@missyshana) September 12, 2014
The headline is not the “be all, end all” of your page! – @copyhackers #CTAConf pic.twitter.com/pk4oGPspPc
— Eric Burgess (@EricBurgess) September 12, 2014
“the headline isn’t God.” @copyhackers Joanna Wiebe #CTAConf
— Jillian P. Stead (@JillianPStead) September 12, 2014
Repeat headline copy in your button! – @copyhackers #CTAConf
— Eric Burgess (@EricBurgess) September 12, 2014
Subject lines have one job = Opens #CTAConf @copyhackers #emailmarketing
— Alex Harris (@alexdesigns) September 12, 2014
Natural language from customers means we as copywriters don’t have to guess. @copyhackers #CTAConf
— Anna G. Jacobsen (@annagjacobsen) September 12, 2014
Copy writing hack: swipe exact wording from customer testimonials to up relevance & engagement (+save time too) #CTAConf via @copyhackers
— arpy (@arpyd) September 12, 2014
Button color is the cliche version of dumb testing. CRO optimization does not always equal growth. @seanellis #CTAConf
— Anna G. Jacobsen (@annagjacobsen) September 12, 2014
RT @K_Cisnero: “No one has a clue what they are doing.” Great talk by Joanna Weibe from @Copyhackers #ctaconf http://t.co/GRkCwqTEMn
— Loveleen (@luhlean) September 12, 2014
Growth is a process (Not a bunch of tactics) @seanellis #growthhacker #CTAConf #CRO pic.twitter.com/l6t9BPIK9G
— Alex Harris (@alexdesigns) September 12, 2014
Why do users exit w/o converting? 1. Not enough desire. 2. Too much friction. #landingpage #CTAConf pic.twitter.com/qov1mK0cG5
— Erin Peters (@ErinKPeters) September 12, 2014
If your product is hard to market, focus on a complementary product then cross promote @SeanEllis #CTAConf pic.twitter.com/5Uh9vlw0dT
— Annette Promes (@ahpromes) September 12, 2014
.@Optimizely & @unbounce are not competitors—they’re complements. Build pages with Unbounce. Test them with Optimizely. #CTAConf
— Cara Harshman (@CaraHarshman) September 12, 2014
Create balance between conversion & company point of view #CTAConf
— Nikki K. (@PhoenixNikki) September 12, 2014
@Scratchit “@oligardner REALLY reinforcing congruence and credibility” #ctaconf
— Susan Powelson (@SusanPowelson) September 12, 2014
@Scratchit @unbounce “As attention ratio goes down, conversion rate goes up”
— Maria (@skillium) September 12, 2014
@Scratchit TESTYOURMONIALS! #CTAConf
— Jared (@JaredAlanF) September 12, 2014
Counterintuitive. RT @zareku: Heidi Klum will not help your conversions as per @braden #CTAConf @unbounce
— Matt Diederichs (@mattdiederichs) September 12, 2014
Sometimes “not pretty” doesn’t win @JoannaLord #CTAConf
— Nikki K. (@PhoenixNikki) September 12, 2014
Faces matter. Up close faces more… Happy faces matter most. Via @JoannaLord #CTAConf
— goatsocial (@goatsocial) September 12, 2014
Product product product, no faces, product. Put a border around the picture. @braden #CTAConf
— Nikki K. (@PhoenixNikki) September 12, 2014
Pro tip: keep the CTA above the fold #CTAConf
— Amanda E Martin (@martin_amanda) September 12, 2014
Yes we’re a tech company… and yes we often have tech issues. Sorry for that #CTAConf! ^Tia
— Unbounce (@unbounce) September 12, 2014
#helpmechoose stronger then #learnmore. Love when it makes sense, but you never would have thought of it. #CTAConf @aschottmuller
— maryalice (@maryalice) September 12, 2014
#ctaconf @JoannaLord favorite take away: gamify internally, think in tests, sometimes its not about imagery & create culture that tests!
— Bethany L Bauer (@BethanyLBauer) September 12, 2014
“Every traffic source behaves differently.” #CTAConf
— Eric Burgess (@EricBurgess) September 12, 2014
#ctaconf Digital marketing panel. Test, intuition, test. A balance perhaps? http://t.co/VluCA9fY8l
— Stephanie Phillips (@stephillipsQ) September 12, 2014
“CTAs are sensitive.” Finally getting to see @oligardner on stage at @unbounce #CTAconf pic.twitter.com/3KcmJZBvCw
— Carter Gilchrist (@cgilchrist) September 12, 2014
“@aschottmuller: if you like conversion optimization, raise your hand. If you don’t, raise your standards.” #CTAConf pic.twitter.com/KeB3tMozjo”
— Oli Gardner (@oligardner) September 11, 2014
“You need *at least* 250-400 conversions PER landing page variation.” @peeplaja #CTAConf
— Simon Spencer (@SimoiSpencer) September 12, 2014
The headline is not god! @copyhackers #CTAConf
— Jared (@JaredAlanF) September 12, 2014
Seasonality is an “excuse” @bellastone #CTAConf
— Nikki K. (@PhoenixNikki) September 12, 2014
#CTAConf “just do something!!” In testing your marketing campaigns. Lots of ideas flying around at conf today. Don’t get swamped. Just act.
— Jillian P. Stead (@JillianPStead) September 12, 2014
I’m so conflicted with sliders. What do I dooo #marketingproblems #CTAConf
— goatsocial (@goatsocial) September 12, 2014
Pick one keyword, create LP for it, and test for specifics just on that word. And talk to your team. @bellastone #CTAConf #PPC
— Anna G. Jacobsen (@annagjacobsen) September 12, 2014
You need to include all 4 modality types – @aschottmuller @unbounce #CTAConf pic.twitter.com/tGbMnuNCRP
— WiderFunnel (@WiderFunnel) September 12, 2014
Conversion tips aside, I’m loving the footwear of this panel @Ryan_Engley @JoannaLord @bellastone @braden #CTAConf pic.twitter.com/BWnZGPJ55P
— Derek Kirby (@thederekkirby) September 12, 2014
Great insights from @JoannaLord @bellastone @braden “You can’t apply the insights from one winning test to all your campaigns.” #CTAConf
— Amanda Durepos (@amandadurepos) September 12, 2014
@braden “Canadians like sliders!” #CTAConf @unbounce
— Alex (@zareku) September 12, 2014
“@mattdiederichs: Yknow what doesn’t bounce? Cheesecake lollipops. #CTAConf @trishsissons pic.twitter.com/YUSsYN7gqD” All of the cake pops!
— Trish Sissons (@trishsissons) September 12, 2014
Growth is a process (Not a bunch of tactics) @seanellis #growthhacker #CTAConf #CRO pic.twitter.com/l6t9BPIK9G
— Alex Harris (@alexdesigns) September 12, 2014
So good @copyhackers! “Don’t write. Swipe.” #CTAConf
— Stephanie Hall (@stephiestylings) September 13, 2014
Note to self – get a lab coat. ASAP. Lead gen landing page optimization. #CTAconf @unbounce @bmassey pic.twitter.com/6uHe0VytZX
— Maria (@skillium) September 12, 2014
Quote of the day… “I don’t have any shame… I work in marketing.” ~@isabeldc #CTAConf
— Shanelle Mullin (@shanelle_mullin) September 12, 2014
And Lastly….
Scratch-it to win BIG http://t.co/sJbrigleUs
— Jared (@JaredAlanF) September 15, 2014
See y’all next year!
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