Ken Magill, marketing mogul and Internet marketing pioneer, has been down deep in the trenches of the industry since the early 90s. Starting out as a copywriter, and ending up as a writer for his own report, The Magill Report, Magill, he never strayed too far from the craft. In the last two and a half decades he has been learning, growing with, and writing about marketing. His first hand account of experiences is unlike any other, providing rich history and insight about the story of marketing and how it came to be where it is today.
Yesmail has joined the club as one of our most powerful email service provider integrations yet.
This one comes with all the bells and whistles! You can export your HTML email bodies straight to Yesmail to integrate with campaigns for simple management and easy fine tuning. You can also send test emails directly from your Scratch-it dashboard, as well as schedule your campaign for sending to predefined subscriber lists.
You’ve written your content, and you’re nurturing your leads. You’ve even done a good job at keeping your list healthy by ensuring proper lead gen and opt-ins. Yet leads are going through your nurture series without engaging. In this 3 part series, I’ll walk you through how to get those precious lead’s attention. We’ll cover why your leads don’t engage, how to get their attention back, types of content that drives engagement and how to keep them engaged.
Our ESP family keeps growing. With our newest integration Oracle Eloqua, your user experience just got that much easier. Don’t worry about copying and pasting your email’s HTML into your Oracle Eloqua account. This new feature allows Oracle Eloqua users to create a Scratch-it email, send themselves a test, and push that email to Oracle Eloqua for easy, seamless sending.
Marketing is an ever evolving beast. From the times of direct mail, to newspaper ads, and now to online, digitized messages, it has been the duty of the Chief Marketing Officer (CMO) to deal with the fleeting nature of the market, their audience, and the technology on which it stands. (more…)
It’s time for an upgrade!
We are rolling out a ton of new features, all for your analytical pleasure. Our analytics platform is now more powerful than ever. All the new bells and whistles will give you key insights into how your customers are responding to your campaigns, allow you to more accurately target your audience, and ultimately, maximize your marketing dollars.
Now, you can track and compare the success of your campaigns through top level statistics and demographic data that is based on language, device and location. You can even drill down to the specific user activity to identify who on your list is the most active. (more…)
We get it. Converting leads into customers in any market is difficult, but if you are a B2B company, you have the short end of the stick. And if you are a B2B selling high ticket items, it might even feel like you never got a stick.
There are two parts to your problem. The first is that your audience is a smaller, very specific, high-net worth audience. This is the ultimate B2B catch-22. Your items have a high margin so you don’t need many conversions to make a huge difference, but attaining conversions is harder for you than B2C counterparts.
The second is that B2B marketing has been a vast, dry land of boring marketing messages. There are not many creative marketing solutions that cater specifically to B2B businesses like yours. As a result, your marketing messages don’t stand out and are often overlooked.
After hearing all that is working against you, you may feel like the walls are closing in. But don’t worry just yet, our 5 steps to build B2B revenue can knock down those old walls and give your marketing a complete remodel.
People won’t read your emails unless you give them a reason to… immediately.
We have all heard the alarming news about our shrinking attention span that is now hovering somewhere around a pitiful 8 seconds. What’s worse is that Litmus now suggests your email may only have half that, 3-4 seconds, to capture your reader’s’ attention.