It seems that each year the holiday season inches up, day by day. Black Friday used to be on early Friday mornings. Then, stores started opening at midnight Friday. Now, it’s 6pm on Thursday.
In fact, almost half of brands are working on their holiday campaigns before Halloween. (more…)
Ever make a deal with your kids?
If they bring home an “A” in school, you’ll give them a reward. If they behave at a special event, you’ll get them a toy. If they clean their room every week for a month, you’ll take them to the Taylor Swift concert.
That’s called conditioning. Whether you have kids, or not, we’ve all done it. (more…)
In 1990, economists Richard Thaler, Daniel Kahneman, and Jack Knetsch conducted an experiment at Cornell University. They gathered a group of students and gave half a Cornell University coffee cup (retail value $6.00) and nothing to the other group of students. (more…)
You’ve just returned home from Ikea.
Cracked open the cardboard box, and dumped the contents onto the living room floor. A few hours, and 1,723 tiny pieces later, you’ve got your masterpiece: a coffee table.
This table quickly becomes you most prized possession. You knock your friends feet off it. Demand everyone uses coasters. Clean it daily.
Why does this $119 coffee table suddenly mean so much more to you than any of your other (more expensive) furniture?
Satisfaction of one’s curiosity is one of the greatest sources of happiness in life.
– Dr. Linus Pauling
Smart marketers can take what Dr. Pauling said and use it to their advantage.
People are driven by curiosity. It causes them to search for knowledge, it brings them joy when they find it, and it is classified more and more as one of the key emotions people experience. (more…)
All too often we don’t hear enough about business to business (B2B) marketing.
The fact of the matter is, the B2B ecosystem is a huge part of the economy. Just because B2B companies aren’t marketing to a specific single person, it doesn’t mean that they can’t embrace technology, mobile, customer psychology, and even copywriting to improve their results.
And, of course, the numbers speak for themselves.
B2B marketing presents a huge opportunity for success and growth, let’s take a look at some of the best B2B marketing stats out there. (more…)
Ahh the call to action.
Are you using it in your marketing? If you’re not, you should be.
Here’s why…
It’s a lot more than just about a button or link at the bottom of your email or sales page that asks people to do something. Sure, technically, that’s what a call to action is – literally an ask for a reader to do something specific. (more…)
As you’ve probably figured out by now, we’re pretty excited by reveal marketing.
The reasons are simple.
We’ve found that our clients and those brands and marketers who embrace reveal marketing see the results – higher levels of engagement and active interest in campaigns that all lead to more clicks.
(more…)
