It may be hard to believe, but the holiday season is right around the corner. So, if you haven’t already started getting your holiday marketing plans going, you need to ramp up now.

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You know just how important data is for marketers and brands in the 21st Century. Need more convincing?

We’ve got you covered.

Check out our 20 favorite quotes on marketing and big data from the marketers who know it’s a key component of business in 2015 and beyond.

For more predictions from the top influencers in the marketing industry, check out our exclusive blog series – The Influencer Series.

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Here at Scratch-it, we love engagement. That’s, like, double underlined love, in case you weren’t sure. 

Why?

Glad you asked…because engagement builds trust, fosters loyalty, and increases customer base, all while building up your bottom line. 

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“Sticky content” is a lot more than just a buzzword these days, it’s a strategy many brands and marketers are embracing to increase their bottom line. 

Let’s start with the basics first – what exactly is sticky content? We can look at this definition.

Sticky content is information or features on a website that give users a compelling reason to visit it frequently.
Sounds good. What brand doesn’t want visitors to frequent their website?

But the real key to understanding the importance of sticky content is knowing why repeat website visitors are so critical. 

Once we understand this, we can get more B2B customers using sticky content.  (more…)

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There are few things more important to brands and marketers today than interactivity and engagement online. In fact, we measure those things daily, in the form of clicks, shares, and re-tweets (to name a few).

And, while sending out a Tweet is great, there might be a better way to increase engagement…

In fact, we’re pretty sure there is. 

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As advances in technology become more and more ingrained in our lives, many industries are looking to embrace digital marketing. 

The travel industry is one that has gone all in on digital marketing…and seeing great results. 
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One of the very best tools brands or marketers can use to reach out to and connect with their customers is a newsletter. A newsletter can be used to keep in touch, announce a sale, or share new content. The possibilities are endless.

While you might think a newsletter doesn’t accomplish much in the way of “real” marketing, patience my friend. They can actually be some of the very best ways to not only keep your brand top of mind, but also nurture your leads through the buying cycle. 

Now, the real question is – are you using your newsletter to it’s full potential?
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