Adaptation is key to survival, in life and in business. If you are a cheetah, having a certain, optimal gene mutation for speed may help you survive and succeed in the evolutionary process of organisms. The evolution of the world’s market is similar in the sense that, having the most advanced technology and knowing how adapt it to your business may give you a leg up on the competitors.
Getting customer engagement is always the goal, right?
But the truth is, not all types of engagement are created equal.
There’s a big difference between just reading a blog post, and commenting on it, or between reading an email on your mobile device and playing a little game on the app. (more…)
If you’ve spent anytime on the internet the last few years, (and we’re guessing you have) you’ve likely seen thousands of clickbait headlines.
You know the ones…
Headlines that promise “you’ll never believe what happened next” are pretty common in this category. And the funny thing is, as you read these headlines you know they just want you to click, but despite all that you do it anyway.
Why? (more…)
Content marketing has been one of the biggest trends business to business brands have been embracing in the last few years.
With shifting demographics, more accessibility to the internet, and overall marketing shifts, brands that have a content marketing plan designed to interest and engage potential customers across multiple channels can see more qualified lead generation over the long term. (more…)
You don’t need me to tell you that social media has been growing in importance over the last few years. In fact, if your brand isn’t active on social media, you are seriously missing out on both connecting with your current customers, and attracting new ones.
The good news is, when it comes to figuring out how to create a killer social media plan you can look at what’s working for other brands and use that for inspiration with your own campaigns. (more…)
With 2016 right around the corner, marketing predictions for what’s going to be hot next year are coming in fast and furious. One main consensus that seems to be gaining quite a bit of traction among the trendsetters is the rise of mobile marketing in 2016.
What we do know is that mobile is here to stay, and the share is only growing larger. If this year’s Black Friday and Cyber Monday data was any indication, more and more people are relying on their mobile devices to read email, shop, and interact with brands. (more…)
