Have you ever had a man stop you on the street and say, “ My name is ______ may I just have a minute of your time to show you a _________ ” and then you bought what he was selling? No? This is probably because introducing yourself and then immediately selling never ever works. Never. Period. You know what does work? (more…)
RBM: The Steve Nash of Marketing
How can a guy who was born in South Africa, isn’t that tall, and doesn’t shoot much not only survive in the NBA for 18 years, but become an 8-time all star and a MVP? Simple. When it comes to setting up others Steve Nash is the consummate pro. What Nash does for his teammates Reveal Based Marketing (“RBM”) can do for your product. (more…)
Mobile is King of Email
ALERT! Desktops are being thrown from mountaintops; computer mice are being used as cat toys, and studies say keyboards have gotten a little too sticky. Sorry, we got a bit carried away, but as far as email is concerned desktops are losing their popularity to the little guy – phones. (more…)
4 Tips for Crafting a Less Spammy Email
Most of us grew up checking out our clunky old emails on our clunky old desktops. AOL would prompt us with a “you’ve got mail” and we would dive right in. Back then email was anyone’s game, including several Nigerian princes. Today, these tricks of the past rarely work as people have grown jaded by the ploys found within the 183 billion emails spit out each day. According to the Radicati group
“This year, about 84% of all email traffic will be spam.”
