How can a guy who was born in South Africa, isn’t that tall, and doesn’t shoot much not only survive in the NBA for 18 years, but become an 8-time all star and a MVP? Simple. When it comes to setting up others Steve Nash is the consummate pro. What Nash does for his teammates Reveal Based Marketing (“RBM”) can do for your product.
What? You don’t know what RBM is or does, or why you should be using it? Allow me to reveal:
● RBM is a form of marketing that involves more than just presenting copy – it engages the eyes, but also stimulates the senses. Utilizing the psychology of curiosity by concealing an otherwise “ordinary” message it creates a unique and enjoyable experience (yes, I said experience) for the reader.
● Other types of marketing may be user “friendly,” but RBM is user “fun”. People are not just “willing to” view your message, the stimulation incited by RBM makes them eager to see exactly what it is you’ve got to say. This gives you the freedom you need to execute a successful marketing strategy.
● Looking to engage your audience on the most popular channel today? RBM takes advantage of mobile devices touch and motion sensitive attributes to create interactive mobile experiences. It’s safe to say RBM is more than what meets the eye.
● Like Steve Nash, what is so impressive about RBM is its longevity. It does not get “old”. In fact, reveal based marketing often becomes more effective with additional use. Experts in the field believe this increase in potency is due to the recipients’ associated positive experience from previous encounters.
Here’s the jumper (two in fact).
One: we’re not talking about technology that only wizards can master and superstars can afford — anybody can use RBM. Tools such as Scratch-it make it super easy to harness the power of the “reveal” in an economical and effective way.
Two, our research has shown an average of at least 10x the CTOR when marketers use reveal based campaigns. Need I say more? That’s the number that will make RBM fun for you.
Is Scratch-it a form of reveal based marketing?
Yes, Scratch-it is a form of reveal based marketing that uses a “scratchable” image to conceal messages within your emails.
Why use it?
Scratch-it is the epitome of everything you want in an email marketing tool – it is exciting and compelling. Lastly, it is a remarkable teammate in bringing attention to your message. Want to turn your email campaign into a slam dunk? Try Scratch-it for free!
Like what your reading? Follow us on Linkedin to be the first to know about anything scratchworthy.
Want to know more about reveal based marketing? You’re in luck, we recently published an ebook “The Magic of Reveal Based Marketing.”
