Snapchat.
You’ve probably heard of it.
If you have teenage kids, they are definitely using it. If you’re a Millennial, chances are, you’re using it too.
But guess, what? It’s not just for kids anymore. (more…)
Author: Liz Froment
Are You Tracking Active Customer Engagement?
Getting customer engagement is always the goal, right?
But the truth is, not all types of engagement are created equal.
There’s a big difference between just reading a blog post, and commenting on it, or between reading an email on your mobile device and playing a little game on the app. (more…)
The Rise of Clickbait (and the Psychology Behind it)
If you’ve spent anytime on the internet the last few years, (and we’re guessing you have) you’ve likely seen thousands of clickbait headlines.
You know the ones…
Headlines that promise “you’ll never believe what happened next” are pretty common in this category. And the funny thing is, as you read these headlines you know they just want you to click, but despite all that you do it anyway.
Why? (more…)
6 Tips for B2B Content Marketing Success
Content marketing has been one of the biggest trends business to business brands have been embracing in the last few years.
With shifting demographics, more accessibility to the internet, and overall marketing shifts, brands that have a content marketing plan designed to interest and engage potential customers across multiple channels can see more qualified lead generation over the long term. (more…)
Brands Killing it on Social Media
You don’t need me to tell you that social media has been growing in importance over the last few years. In fact, if your brand isn’t active on social media, you are seriously missing out on both connecting with your current customers, and attracting new ones.
The good news is, when it comes to figuring out how to create a killer social media plan you can look at what’s working for other brands and use that for inspiration with your own campaigns. (more…)
5 Mobile Marketing Predictions for 2016
With 2016 right around the corner, marketing predictions for what’s going to be hot next year are coming in fast and furious. One main consensus that seems to be gaining quite a bit of traction among the trendsetters is the rise of mobile marketing in 2016.
What we do know is that mobile is here to stay, and the share is only growing larger. If this year’s Black Friday and Cyber Monday data was any indication, more and more people are relying on their mobile devices to read email, shop, and interact with brands. (more…)
Get Customers to Fall in Love with Your Brand
Sure, it’s great to have customers buy your products or services from time to time. But how many of them come back and buy again?
Chances are, not as many as you’d like.
So how do you change that and make yourself stand out? One way is by creating a brand your customers fall in love with.
Of course, that is a lot easier said than done. (more…)