Sure, it’s great to have customers buy your products or services from time to time. But how many of them come back and buy again?
Chances are, not as many as you’d like.
So how do you change that and make yourself stand out? One way is by creating a brand your customers fall in love with.
Of course, that is a lot easier said than done. (more…)
The open kitchen at the trendy new restaurant downtown is all abuzz. The chief feverishly chops scallions on a wooden chopping board, and with one graceful motion takes his knife and slides the tiny pieces onto a skillet of crackling sirloin. That is the sirloin that you ordered. And now, as it sits before you, you appreciate it. It is not only a fantastic piece of meat which you are about to enjoy, but also a creation that you witnessed being made. There are no tricks, only total transparency between the one dinning and the one preparing. (more…)
It seems that each year the holiday season inches up, day by day. Black Friday used to be on early Friday mornings. Then, stores started opening at midnight Friday. Now, it’s 6pm on Thursday.
In fact, almost half of brands are working on their holiday campaigns before Halloween. (more…)
The wide net once used by marketers to distribute a message is archaic and ultimately useless. Now, a much smaller, more targeted approach is demanded from prospective buyers. With this the marketer’s job duties have expanded with new demands of personalization, relevancy, and timeliness. To manage all of their responsibilities, marketers are forced to work smarter not harder. Through strategy and a well thought out marketing technology stack marketers are able to target and distribute content like never before. (more…)
Ever make a deal with your kids?
If they bring home an “A” in school, you’ll give them a reward. If they behave at a special event, you’ll get them a toy. If they clean their room every week for a month, you’ll take them to the Taylor Swift concert.
That’s called conditioning. Whether you have kids, or not, we’ve all done it. (more…)
In 1990, economists Richard Thaler, Daniel Kahneman, and Jack Knetsch conducted an experiment at Cornell University. They gathered a group of students and gave half a Cornell University coffee cup (retail value $6.00) and nothing to the other group of students. (more…)
In our last two posts, we covered how to identify unengaged readers and tips on how to get users to even look at your emails. In our third and last installment of this series we’ll look into how to get your users to do something whether it’s converting or unsubscribing.
Marketing is competitive by nature. Each prospective customer has a finite amount of attention, and a marketer’s job is to retain as much of that as possible. The catch– so is every other marketer out there. Today, with the advancements of communication channels and messaging systems, we are saturated in marketing messages. In fact, the average consumer is exposed to about 5,000 marketing messages each day. A lot of it is just noise according to Linda Popky, owner of Leverage2Market Associates. (more…)
You’ve just returned home from Ikea.
Cracked open the cardboard box, and dumped the contents onto the living room floor. A few hours, and 1,723 tiny pieces later, you’ve got your masterpiece: a coffee table.
This table quickly becomes you most prized possession. You knock your friends feet off it. Demand everyone uses coasters. Clean it daily.
Why does this $119 coffee table suddenly mean so much more to you than any of your other (more expensive) furniture?
