As a B2B marketer you have a lot on your plate. Challenges arise out of nowhere it seems as you conceptualize your next marketing campaign strategy. None of your problems are small, but your biggest challenge, the one that is keeping 61% of you up at night, is generating high-quality leads. (more…)
Satisfaction of one’s curiosity is one of the greatest sources of happiness in life.
– Dr. Linus Pauling
Smart marketers can take what Dr. Pauling said and use it to their advantage.
Marketing is all about the message. It is such a simple truth, yet it is often lost amongst the hustle and bustle of marketing professionals and the shifting technology they use. Making messaging priority number one, is something that Marci Hansen has made a conscious effort to do throughout her entire career, as a marketer and a marketing teacher. “I would say the number one for me, and I have seen it both in career and it is something that was important to me when I was teaching marketing, was that the message needs to come first,” she says This, however, is easier said than done, especially with a marketer’s tendency to move around.
All too often we don’t hear enough about business to business (B2B) marketing.
The fact of the matter is, the B2B ecosystem is a huge part of the economy. Just because B2B companies aren’t marketing to a specific single person, it doesn’t mean that they can’t embrace technology, mobile, customer psychology, and even copywriting to improve their results.
And, of course, the numbers speak for themselves.
B2B marketing presents a huge opportunity for success and growth, let’s take a look at some of the best B2B marketing stats out there. (more…)
How to get opens/how get someone’s attention back.
In part one, we explored the reasons why your subscribers aren’t engaging with you. Now, we are going to give you some solutions to these issues. No, we aren’t just the bearers of bad news!
Now, you’ve got your ducks in a row. You are a well-oiled, content-creating machine with an optimized list that is ready to receive your carefully crafted messaging. But for whatever reason, people aren’t paying attention to you. They aren’t opening your emails, and here’s the reason why – your subject lines are lame. (more…)
Ahh the call to action.
Are you using it in your marketing? If you’re not, you should be.
It’s a lot more than just about a button or link at the bottom of your email or sales page that asks people to do something. Sure, technically, that’s what a call to action is – literally an ask for a reader to do something specific. (more…)
As you’ve probably figured out by now, we’re pretty excited by reveal marketing.
The reasons are simple.
We’ve found that our clients and those brands and marketers who embrace reveal marketing see the results – higher levels of engagement and active interest in campaigns that all lead to more clicks.