The Influencer Series

The Influencer Series: Marci Hansen

Marketing is all about the message. It is such a simple truth, yet it is often lost amongst the hustle and bustle of marketing professionals and the shifting technology they use. Making messaging priority number one, is something that Marci Hansen has made a conscious effort to do throughout her entire career, as a marketer and a marketing teacher. “I would say the number one for me, and I have seen it both in career and it is something that was important to me when I was teaching marketing, was that the message needs to come first,” she says This, however, is easier said than done, especially with a marketer’s tendency to move around.

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25 B2B Marketing Stats

All too often we don’t hear enough about business to business (B2B) marketing.

The fact of the matter is, the B2B ecosystem is a huge part of the economy. Just because B2B companies aren’t marketing to a specific single person, it doesn’t mean that they can’t embrace technology, mobile, customer psychology, and even copywriting to improve their results.

And, of course, the numbers speak for themselves.

B2B marketing presents a huge opportunity for success and growth, let’s take a look at some of the best B2B marketing stats out there. (more…)

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re-engage inactive subscribers

Save your relationship: Tips for rekindling the fire with your inactive subscribers [Part 2]

How to get opens/how get someone’s attention back.

In part one, we explored the reasons why your subscribers aren’t engaging with you. Now, we are going to give you some solutions to these issues. No, we aren’t just the bearers of bad news!

Now, you’ve got your ducks in a row. You are a well-oiled, content-creating machine with an optimized list that is ready to receive your carefully crafted messaging. But for whatever reason, people aren’t paying attention to you. They aren’t opening your emails, and here’s the reason why – your subject lines are lame. (more…)

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