As you’ve probably figured out by now, we’re pretty excited by reveal marketing.
The reasons are simple.
We’ve found that our clients and those brands and marketers who embrace reveal marketing see the results – higher levels of engagement and active interest in campaigns that all lead to more clicks.
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In the olden days, we’d connect to the Internet through our tablets, computers, and cellphones. Now, the Internet is all around us in the form of household items such as blenders, washers, microwaves and clocks. The idea that the internet should be everywhere is a revolution that has been on nonstop display at the Consumer Electronics Show in Las Vegas this week. (more…)
From the VP of an award winning apparel company, to the head of a chain of progressive markets, to a man who recently founded a company with the mission of improving the world through sensor data, Portland boasts an array of talented pioneers. In honor of Portland’s push to continually innovate the world, our editorial staff has hand picked 9 influential personalities who are poised to elevate our city’s business arena to new heights.
Below are our finalists:
Recently, Macy’s ran an interactive scratch promotional campaign through their Facebook page featuring a new boutique within their stores. From our perspective, it was a way to build buzz and bring attention to not only the Macy’s brand but the new boutique offering as well.
After doing a bit of research about Macy’s social media and advertising strategies, using a scratch campaign appears to be a natural fit. As a company, they are very familiar with their target market. They know that this ideal customer spends a fair amount of time on image heavy social channels– Facebook, Instagram and Pinterest.
As social channels become more visual, authentic images become a more effective way to communicate with customers. Being able to shop and make purchases within social media channels is becoming available and customers seem to be taking advantage.
But can it be done in a news feed?
Recently, Redbox Automated Retail, the company that specializes in automated DVD and video game rental kiosks, ran a digital scratch email marketing campaign they called ‘Reveal a Deal’.
As Redbox customers and subscribers, a few of us here at the Scratch-it offices received this promo and got to try the very scratch reveal technology that we think we’ve mastered (humbly speaking, of course).
When the campaign email came through our inboxes, we were excited to try it. A digital scratch offer? Oh we will gladly reveal that deal. However, the experience left us scratching our heads. It was clunky, text and imagery were blurry, and there was no clear user path or call to action.
