Scratch-it has been a big fan of Unbounce since day one. Why?
Simple, Unbounce provides an easy way to make beautiful landing pages. Their tools give you everything you need to make landing pages that convert!
Why you need to be using Landing Pages
Today, many marketers seem to be confused on the importance of landing pages. Some marketers see them as an “extra step” to getting customers directly on their site, while other’s simply just don’t understand the importance. According to MarketingSherpa’s Landing Page Handbook, “44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page”. This is the wrong approach.
While you may have an amazing website and sending your traffic to your homepage sounds like a good idea, the truth is your homepage is a sea of content that your audience is bound to get lost in. Your homepage showcases your brand, service, and voice, but a landing page only has has one responsibility – conversion. Landing pages are where you sell your product, direct your customer’s experience, and capture your audiences information through a form like the one below.
If landing pages are so much more effective at converting why doesn’t every marketer use them?
According to MarketingSherpa the top reason why businesses aren’t using landing pages is because their marketing department is unsure of how to set them up. Clearly these marketers have never seen Unbounce or Scratch-it.
Unbounce makes high converting Landing Pages simple
Unbounce’s service gives marketers a great and easy way of publishing landing pages without the need for the IT guys.
Templates – Over 90 templates to pick and choose from.
Drag and drop – You can pick the pieces you want to add or remove from your pages using a simple drag-and-drop interface.
Multi-user features – You can have multiple users on your account, to help with creating, updating or viewing your landing pages (you can set the permissions for different people).
Easy integration with other ESP’s and tools – Aweber, Hubspot, Mailchimp, CampaignMonitor, ConstantContact and many more.
Split test – You can create different variations of your landing page and see which works best.
Takeaway: Focus your customers attention by presenting a landing page with a single objective that matches your ad and watch your conversions soar. It’s easy. Click here for more info on Unbounce.
What a perfectly rectangular LinkedIn button below. I bet you want to touch it. Go ahead! Touch the button.