Out of the (Red) Box thinking:

Recently, Redbox Automated Retail, the company that specializes in automated DVD and video game rental kiosks, ran a digital scratch email marketing campaign they called ‘Reveal a Deal’.

As Redbox customers and subscribers, a few of us here at the Scratch-it offices received this promo and got to try the very scratch reveal technology that we think we’ve mastered (humbly speaking, of course).

When the campaign email came through our inboxes, we were excited to try it. A digital scratch offer? Oh we will gladly reveal that deal. However, the experience left us scratching our heads. It was clunky, text and imagery were blurry, and there was no clear user path or call to action.


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