In today’s highly competitive digital marketing environment it can be a daunting task to improve results and engage customers. While many advertisers continue to bore audiences, the most innovative companies are adapting to the future by using reveal based marketing. All of us at Scratch-it know how profound and beneficial the impact of reveal based marketing will be. In fact, we have produced multiple reports backing its potency. However, as with any novel technology, changing the preexisting framework of an industry takes a few courageous innovators. As experts in the field we always keep our eyes out for companies valiant enough to take the leap. The three recognizable companies listed below are quickly positioning themselves as pioneers in the field through their application of interactive reveal based advertising.
Redbox’s current campaign “reveal a deal” entertains and empowers costumers.
Redbox, whose business model infamously shook up the movie rental industry, has continually expressed that they will always be on the front line in search of new ways to boost demand. It is no surprise that this company would be one of the first to use the power of interactive scratch technology. By daring customers to “reveal a deal”, Redbox has created an enormous amount of buzz as customers eagerly await their next chance to scratch.
The Macy’s ad displayed below allows viewers to embark on a journey through Paris
Macy’s, an advertising legend, always strives to provide a better user experience. Recently they launched a banner ad campaign allowing costumers to scratch and peel to reveal 12 different Parisian-style outfits. The Macy’s banner ad social media embed was an incredible hit on Facebook. According to Adweek, “The average person spent more than three minutes interacting with the unit, and the interaction rate was 921 percent.” An astounding 23 percent of users followed the ad over to Macy’s homepage.
REI harnesses the power of digital scratching
REI, a supplier of outdoor gear, sponsored sponsored the Gear Guide issue of Backpacker magazine in order to reach their target demographic. Knowing that their audience enjoys movement they chose to implement an interactive scratch ad. The end result was positive brand engagement, a personalized experience, and entertainment that delighted the reader.
Bottom line: While we commend the efforts of these three campaigns, the cost of creating campaigns such as these are immense, and the functionality is lacking. Had they known and implemented their interactive ads using our platform their campaigns would have been more effective, functional, and economical. The Scratch-it platform will allow you to make similar interactive ads at a fraction of the price. Don’t just take our word for it, let us show you.
Click here for a free taste of the Scratch-it magic.
Being a pioneer can be tough. Being a pioneer with a compass, map, an experienced customer support team, and a tried-and-true trail is simple. Let Scratch-it help you explore the world of interactive reveal based marketing.
