Now, under the new name, Zembula, we are furthering our mission to provide repeatable, scalable, and trackable rich interactive experiences to every enterprise marketer. We are making it easier for every brand to build and manage these campaigns with an experience to fit every need that works in any channel. (more…)
Adaptation is key to survival, in life and in business. If you are a cheetah, having a certain, optimal gene mutation for speed may help you survive and succeed in the evolutionary process of organisms. The evolution of the world’s market is similar in the sense that, having the most advanced technology and knowing how adapt it to your business may give you a leg up on the competitors.
The open kitchen at the trendy new restaurant downtown is all abuzz. The chief feverishly chops scallions on a wooden chopping board, and with one graceful motion takes his knife and slides the tiny pieces onto a skillet of crackling sirloin. That is the sirloin that you ordered. And now, as it sits before you, you appreciate it. It is not only a fantastic piece of meat which you are about to enjoy, but also a creation that you witnessed being made. There are no tricks, only total transparency between the one dinning and the one preparing. (more…)
The wide net once used by marketers to distribute a message is archaic and ultimately useless. Now, a much smaller, more targeted approach is demanded from prospective buyers. With this the marketer’s job duties have expanded with new demands of personalization, relevancy, and timeliness. To manage all of their responsibilities, marketers are forced to work smarter not harder. Through strategy and a well thought out marketing technology stack marketers are able to target and distribute content like never before. (more…)
In our last two posts, we covered how to identify unengaged readers and tips on how to get users to even look at your emails. In our third and last installment of this series we’ll look into how to get your users to do something whether it’s converting or unsubscribing.
Marketing is competitive by nature. Each prospective customer has a finite amount of attention, and a marketer’s job is to retain as much of that as possible. The catch– so is every other marketer out there. Today, with the advancements of communication channels and messaging systems, we are saturated in marketing messages. In fact, the average consumer is exposed to about 5,000 marketing messages each day. A lot of it is just noise according to Linda Popky, owner of Leverage2Market Associates. (more…)
As a B2B marketer you have a lot on your plate. Challenges arise out of nowhere it seems as you conceptualize your next marketing campaign strategy. None of your problems are small, but your biggest challenge, the one that is keeping 61% of you up at night, is generating high-quality leads. (more…)
Marketing is all about the message. It is such a simple truth, yet it is often lost amongst the hustle and bustle of marketing professionals and the shifting technology they use. Making messaging priority number one, is something that Marci Hansen has made a conscious effort to do throughout her entire career, as a marketer and a marketing teacher. “I would say the number one for me, and I have seen it both in career and it is something that was important to me when I was teaching marketing, was that the message needs to come first,” she says This, however, is easier said than done, especially with a marketer’s tendency to move around.
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In part one, we explored the reasons why your subscribers aren’t engaging with you. Now, we are going to give you some solutions to these issues. No, we aren’t just the bearers of bad news!
Now, you’ve got your ducks in a row. You are a well-oiled, content-creating machine with an optimized list that is ready to receive your carefully crafted messaging. But for whatever reason, people aren’t paying attention to you. They aren’t opening your emails, and here’s the reason why – your subject lines are lame. (more…)