Marketers are an adaptable bunch. Every year it seems a new trend, tactic, or tool comes out that helps us better connect to our targeted audiences. 2014 has seen a lot of changes. (more…)
Customer Success
Win-back your customers like a pro
At team Scratch-it, there is no greater satisfaction than learning about how our customers are using the tools we provide and the impact it has on their marketing objectives. We like to share the take-aways and ah-ha moments from impactful campaigns so that the whole Scratch-it community can learn and grow together. Behold masterful execution of a Scratch-it win-back campaign, courtesy of our friends at Zozi.com.
The Scratch Off Effect: REI
Back in November 2013, outdoor retailer REI, famous for their outdoor gear, sporting goods and clothing, sponsored the Gear Guide issue of Backpacker magazine and ran an in-app digital scratch advertisement for their mobile app subscribers.
Built into the Adobe Digital Publishing Suite, Adobe featured a post on their blog about the scratch ad campaign and the ease of development within the Adobe Cookbook. They dubbed it “the Scratch-Off effect”.
What was great about it?