How many emails do you send every month to people trying to catch their attention? How many of those emails do they unsubscribe from, ignore or delete? The answers to this question varies but usually it hovers somewhere around a lot, and a lot. Your constant goal is to be one of the very few emails powerful enough to gain sustained attention and action. (more…)
“He said my email was beautiful. The graphics were tantalizing, but the results… lousy.”
I recently reviewed an email for a client who was trying to create an outstanding marketing campaign for a fortune 100 company. She was equipped with a terrific email design team that had won numerous awards. And yet, as I looked through it I could see the problem she was concerned about: (more…)