Big news around the Scratch-it offices today…
VerticalResponse, a leading email service provider for small businesses worldwide will begin a partnership with Scratch-it to offer easy access to engaging reveal based experiences for their customers.
Scratch-its new integration allows VerticalResponse customers to seamlessly create, test and send their Scratch-it emails through VerticalResponse all from within their Scratch-it account.
This partnership comes at a most opportune time as a growth in email marketing, e-commerce, and technology have driven both corporate and consumer demand for unique, personalized, interactive, and attention grabbing emails. By expanding the capabilities and branching out from traditional email sends brands can increase the engagement of their subscribers.
“We evaluate potential integrations by looking at what additional functionality will be available to our customers if this application is available in our marketplace.” said, Joe Takeuchi API Sales Engineer at VerticalResponse. “VR chose to partner with Scratch-It because of the unique and innovative functionality offered by the platform. We also use Scratch-It for our own campaigns, and our marketing team loves it!”
“The trends continually suggest that sustained interaction leads to higher engagement,” said Robert Haydock, CEO of Scratch-it. “The Scratch-it and VerticalResponse partnership is important, as now more businesses will have access to sending engaging interactive experiences while using their trusted email service provider”.
Named an emerging email company within Fluent’s 2015 “Email Marketingscape”, the Scratch-it team is comprised of experienced programmers, designers, email marketers, and customer support reps. The team is bringing the reveal based marketing movement to email by inciting customer curiosity, and powering interactivity with every email sent.