Free advice! In the internet era, more and more great—and free email marketing resources are available all the time. These resources cover a spectrum of different email topics such as engagement, deliverability, design, and optimization for mobile. All the resources below are gated, so you will have to input a little information, but with all the powerful advice being given away a short form fill is more than worth it. Here are 10 of the top (free) email marketing resources.
6 Holiday Emails That Get Customers To Buy Buy Buy
The annual Deloitte Holiday sales forecast reported that more than 84% of shoppers admitted to using digital tools such as their smart phones, before and during their shopping trips. Deloitte claims that these shoppers are 40 percent more likely to make a purchase than those who do not use such digital devices in their researching and shopping process. Furthermore, over 90% of customers stated they visited a store because of an online experience.
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The Top 3 Email Marketing Conferences of the Next 3 Months
Looking to improve your email marketing?
If the intern near the coffee machine is all out of email ideas it may be time for you to look for inspiration elsewhere. A great way to find this new inspiration, as well as new ideas and proven tactics is by attending an event with other likeminded professionals. (more…)
And the Award for the Best Halloween Scratch-it Campaign Goes To….
This month, we saw many wonderful Halloween Scratch-it campaigns. Some had scarecrows, one was in an app, and another received stunning results with a CTOR rate of 75%. However, we would like to take a moment to compliment and critique one scratch-it that stood out in particular because of it’s simple but provocative design. (more…)
U.S. Prints 329 Billion Coupons. It’s Time to Get Rid of All of Them
Paper coupons fail us.
Just like a bad friend we are never able to find our paper coupons at the right moment, and if we do find them, they are ripped and torn apart. Sometimes they are just plain expired. Despite this, many of us continue to use them everyday because they present an opportunity for cheaper deals in a world where everything seems to be getting more expensive. (more…)
12 Brilliant Email Marketing Tools for the Savvy Marketer
Email remains the best digital channel for ROI. However, like everything else email can be spiced up for a better user experience and to drive more conversions.
Thankfully there’s been a growing number of tools out there that have been created to solve our collective email nightmares. Best of all, many of them are free. (more…)
Give Your Email the Raise it Deserves
Simply put, marketing is demand management. Your marketing generates and support sales, but it’s also an expense. If an extra dollar is spent on advertising that does not generate an extra dollar of gross margin, you shouldn’t be spending it. This is the essential yin and yang of the marketing budget. (more…)