Let’s face it, defining a brand in the digital age can be tricky. With an ever changing array of tools, platforms and opinions, it can be hard for brands to feel like they are getting solid footing in the market.
The good news?
All is not lost. As difficult as navigating brand management is today, there are many brands who are excelling at it (and gaining plenty of new customers). So the question is, how are they doing it?
Let’s take a look.