How many emails do you send every month to people trying to catch their attention? How many of those emails do they unsubscribe from, ignore or delete? The answers to this question varies but usually it hovers somewhere around a lot, and a lot. Your constant goal is to be one of the very few emails powerful enough to gain sustained attention and action. (more…)
With ad’s everywhere, emails inundating our inboxes everyday, and trillions of bits of social media flying around – it has become harder than ever for marketers to get their messages to stand out. What used to work doesn’t anymore. (more…)
For the majority of enterprise companies email marketing provides the greatest ROI relative to the rest of their marketing repertoire. Those with advanced email systems already enjoy the increased web traffic, engagement, and conversions that comes from well executed newsletters, drip campaigns and triggered messaging. With the recent upsurge in advanced data collection through ESP’s and other third party services we now have a bevy of information on the different trends in email. While valuable, this data can be hard to interpret therefore leading to a rise in popularity of easily digestible infographics. This has led to a new problem – too many useless infographics.
Big news around the Scratch-it offices today…
VerticalResponse, a leading email service provider for small businesses worldwide will begin a partnership with Scratch-it to offer easy access to engaging reveal based experiences for their customers.
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Free advice! In the internet era, more and more great—and free email marketing resources are available all the time. These resources cover a spectrum of different email topics such as engagement, deliverability, design, and optimization for mobile. All the resources below are gated, so you will have to input a little information, but with all the powerful advice being given away a short form fill is more than worth it. Here are 10 of the top (free) email marketing resources.
In the olden days, we’d connect to the Internet through our tablets, computers, and cellphones. Now, the Internet is all around us in the form of household items such as blenders, washers, microwaves and clocks. The idea that the internet should be everywhere is a revolution that has been on nonstop display at the Consumer Electronics Show in Las Vegas this week. (more…)
The annual Deloitte Holiday sales forecast reported that more than 84% of shoppers admitted to using digital tools such as their smart phones, before and during their shopping trips. Deloitte claims that these shoppers are 40 percent more likely to make a purchase than those who do not use such digital devices in their researching and shopping process. Furthermore, over 90% of customers stated they visited a store because of an online experience.
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“He said my email was beautiful. The graphics were tantalizing, but the results… lousy.”
I recently reviewed an email for a client who was trying to create an outstanding marketing campaign for a fortune 100 company. She was equipped with a terrific email design team that had won numerous awards. And yet, as I looked through it I could see the problem she was concerned about: (more…)
