IT BEGAN THE WAY IT SO OFTEN BEGINS, with an eruption of curiosity, itching and excitement, his eyes suddenly alive, racing, brimming, inhabited. An abundance of activity in his hand began. And so it started. (more…)
Author: Jared Flamm
4 Reasons to Use Interactive Marketing
Today, we spend hours sifting through trillions of pieces of information. As a result our attention span has dropped significantly. In fact, the average human has a smaller attention span than a goldfish. I wish I were kidding, but sadly I am not. GOLDFISH concentrate longer than us. (more…)
Getting Rich by Selling Slowly
Have you ever had a man stop you on the street and say, “ My name is ______ may I just have a minute of your time to show you a _________ ” and then you bought what he was selling? No? This is probably because introducing yourself and then immediately selling never ever works. Never. Period. You know what does work? (more…)
RBM: The Steve Nash of Marketing
How can a guy who was born in South Africa, isn’t that tall, and doesn’t shoot much not only survive in the NBA for 18 years, but become an 8-time all star and a MVP? Simple. When it comes to setting up others Steve Nash is the consummate pro. What Nash does for his teammates Reveal Based Marketing (“RBM”) can do for your product. (more…)
Mobile is King of Email
ALERT! Desktops are being thrown from mountaintops; computer mice are being used as cat toys, and studies say keyboards have gotten a little too sticky. Sorry, we got a bit carried away, but as far as email is concerned desktops are losing their popularity to the little guy – phones. (more…)