Let’s face it, defining a brand in the digital age can be tricky. With an ever changing array of tools, platforms and opinions, it can be hard for brands to feel like they are getting solid footing in the market.
The good news?
All is not lost. As difficult as navigating brand management is today, there are many brands who are excelling at it (and gaining plenty of new customers). So the question is, how are they doing it?
Let’s take a look.
Who doesn’t love quotes? We do, especially when they are all about marketing from people who are as passionate about it as we are.
We’ve gathered 25 quotes on marketing from some of the top CMO’s out there to inspire you, educate you, and maybe even get a laugh or two.
The biggest goal here, however, is to help you understand why great marketing is so important.
Let’s go.
Now you will be able to build your Scratch-it email and have it sync seamlessly to your Marketo account. No more copying and pasting email HTML into your ESP to send yourself a test. Simply follow the integration instructions, create your campaign, and send yourself a test.
With email click through rates consistently hovering around 3-5%, marketers are facing a big problem with email marketing. What marketers do know is that right now, email is increasingly important but those open and click through rates are lower than ever. (more…)
The email marketing landscape is changing. We all know that. What worked in the past, provides very little in the way of return on investment today.
Marketers and brands are relying on email marketing now more than ever to reach customers. Yet, at the same time, many of them are struggling with the main email marketing objectives: growing subscribers and keeping content relevant.
A great landing page can be the difference between a product or service that sells like hotcakes and one that stagnates. All too often it can be the landing page itself that is turning potential customers away.
In order to combat that, there are a number of great landing page optimization tools that can be used to take a behind the scenes look at what’s working, and what might be missing the mark. (more…)
You’re watching tv and see an actor in a commercial. You think, “I know that guy, where did I just see him?”
The commercial ends, but that nagging feeling doesn’t. You turn to your spouse, “What movie did we just see that guy from the commercial in?” They don’t know what you’re talking about.
It’s really starting to chew at you. How can you find the answer to who that guy is, it’s driving you crazy! (more…)
For the majority of enterprise companies email marketing provides the greatest ROI relative to the rest of their marketing repertoire. Those with advanced email systems already enjoy the increased web traffic, engagement, and conversions that comes from well executed newsletters, drip campaigns and triggered messaging. With the recent upsurge in advanced data collection through ESP’s and other third party services we now have a bevy of information on the different trends in email. While valuable, this data can be hard to interpret therefore leading to a rise in popularity of easily digestible infographics. This has led to a new problem – too many useless infographics.
Big news around the Scratch-it offices today…
VerticalResponse, a leading email service provider for small businesses worldwide will begin a partnership with Scratch-it to offer easy access to engaging reveal based experiences for their customers.
(more…)
