Part 1 Getting Started
Log in to your Scratch-it account to begin designing a new scratch-it. (more…)
Free Summer Scratch-it Template
Click here to see what the final Scratch-it will look like.
Below we have included the free template for you to use for your summer scratch-it. (more…)
Welcome Aboard, Levi!
There has been quite a bit of a buzz surrounding the recent arrival of our newest developer Levi Schoen. A lot of the buzz is due to what he’ll be working on—Ruby on Rails and Angular. Levi will be working alongside our CTO Carl Thorner to add a wave of new features that Scratch-it has in the works.
Scratch-its Whiskey Cart is here and WOW is she a beauty
The Prologue: In the early summer of 2014, the Scratch-it VP of Sales went off on an adventure around the state of Oregon searching for the finest wood the land had to offer. This was no ordinary wood he was searching for, but wood with character. Why did the wood need character you ask? Simple, this would be the wood for Scratch-it’s whiskey cart and both whiskey and Scratch-it have a whole lot of character.
Macy’s Interactive Status Update
Recently, Macy’s ran an interactive scratch promotional campaign through their Facebook page featuring a new boutique within their stores. From our perspective, it was a way to build buzz and bring attention to not only the Macy’s brand but the new boutique offering as well.
After doing a bit of research about Macy’s social media and advertising strategies, using a scratch campaign appears to be a natural fit. As a company, they are very familiar with their target market. They know that this ideal customer spends a fair amount of time on image heavy social channels– Facebook, Instagram and Pinterest.
As social channels become more visual, authentic images become a more effective way to communicate with customers. Being able to shop and make purchases within social media channels is becoming available and customers seem to be taking advantage.
But can it be done in a news feed?
Who needs the A-TEAM when you could have the Zeal Team?
All of us here at Scratch-it gush with pride when asked how we developed the Scratch-it platform. Why? Well, for one it looks and works great. However we cannot take all the credit. Ladies and Gentlemen we have a confession. The most adept developing team in the Northwest personally assisted Scratch-it. The Zeal team. Time to cue the theme song because these guys are coding heroes.
Whoa! These 3 companies all use reveal based marketing
In today’s highly competitive digital marketing environment it can be a daunting task to improve results and engage customers. While many advertisers continue to bore audiences, the most innovative companies are adapting to the future by using reveal based marketing. All of us at Scratch-it know how profound and beneficial the impact of reveal based marketing will be. In fact, we have produced multiple reports backing its potency. However, as with any novel technology, changing the preexisting framework of an industry takes a few courageous innovators. As experts in the field we always keep our eyes out for companies valiant enough to take the leap. The three recognizable companies listed below are quickly positioning themselves as pioneers in the field through their application of interactive reveal based advertising.
Redbox’s current campaign “reveal a deal” entertains and empowers costumers.
Redbox, whose business model infamously shook up the movie rental industry, has continually expressed that they will always be on the front line in search of new ways to boost demand. It is no surprise that this company would be one of the first to use the power of interactive scratch technology. By daring customers to “reveal a deal”, Redbox has created an enormous amount of buzz as customers eagerly await their next chance to scratch.
The Macy’s ad displayed below allows viewers to embark on a journey through Paris
Macy’s, an advertising legend, always strives to provide a better user experience. Recently they launched a banner ad campaign allowing costumers to scratch and peel to reveal 12 different Parisian-style outfits. The Macy’s banner ad social media embed was an incredible hit on Facebook. According to Adweek, “The average person spent more than three minutes interacting with the unit, and the interaction rate was 921 percent.” An astounding 23 percent of users followed the ad over to Macy’s homepage.
REI harnesses the power of digital scratching
REI, a supplier of outdoor gear, sponsored sponsored the Gear Guide issue of Backpacker magazine in order to reach their target demographic. Knowing that their audience enjoys movement they chose to implement an interactive scratch ad. The end result was positive brand engagement, a personalized experience, and entertainment that delighted the reader.
Bottom line: While we commend the efforts of these three campaigns, the cost of creating campaigns such as these are immense, and the functionality is lacking. Had they known and implemented their interactive ads using our platform their campaigns would have been more effective, functional, and economical. The Scratch-it platform will allow you to make similar interactive ads at a fraction of the price. Don’t just take our word for it, let us show you.
Click here for a free taste of the Scratch-it magic.
Being a pioneer can be tough. Being a pioneer with a compass, map, an experienced customer support team, and a tried-and-true trail is simple. Let Scratch-it help you explore the world of interactive reveal based marketing.